GA4-ready UTM links with naming hygiene

Methodology: build · optional AI · human review

Build GA4-ready campaign URLs with naming hygiene. Paste a landing URL, pick source/medium/campaign — get a clean tagged link plus a short naming checklist for marketers and indie founders.

1. What the engine owns

Tagged URL construction and naming hygiene checks. Demo is labelled Rule-based — never silent mock.

2. What optional AI may do

Suggest cleaner campaign names when a key is configured. Upstream failure returns 502.

3. What you must do

  • Confirm source/medium match your analytics taxonomy.
  • Paste the final URL into your ad or email tool yourself.
  • Do not treat UtmKit as a full attribution suite.

4. What we deliberately do not do

  • Ad platform publishing or bid management.
  • Multi-touch attribution or revenue dashboards.
  • Replace GA4 or a marketing ops spreadsheet entirely.

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